This documentary is about growing wine in Arizona, which if you know anything about wine or geology is unusual. If you are interested in the subject, that's a compelling enough story, but there's a hook. That would be that the leading winery owner is Maynard James Keenan, who you may know better as the leader of the groups Tool and A Perfect Circle (as well as side project Puscifer, featuring Milla Jovovich, who stops by during the film for a glass of wine). This isn't just another celebrity hobby, as Keenan is hands-on and fully committed to the success or failure of his business. While he is almost painfully low key at times in the film, there's no questioning his passion.
As a little added treat, there are clips of Keenan on a fictional talk show hosted by Tim Heidecker and Eric Wareheim from Adult Swim's "Tim and Eric Awesome Show, Great Job!" If you like their show, you'll get a kick out of this.
Back to the wine, check out Keenan's Caduceus Cellars. Maybe he can score Coppola's next film starring Vincent Gallo as a winery owner with a long hidden secret about a woman played by Jennifer Connelly. (That's not a real thing, Vinny Guns. Sorry. Now go change your pants.)
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